Brizo CRM

Brizo CRM is a customer relationship management and managerial accounting system developed by Brizo. This service is designed for small and medium businesses aiming to optimize business processes, enhance management efficiency in finance and sales, and improve customer relationships.

The primary goal of Brizo CRM is to provide a comprehensive tool that integrates sales management (CRM) and financial accounting into one system, thereby enabling in-depth analysis and control over key aspects of company operations.

Service features

Brizo CRM offers a rich set of features for attracting customers. Let’s discuss five key functionalities in detail.

Callback feature

The callback function allows tracking the behavior of each site visitor to identify the most promising clients. When an important client is about to leave the site, LeadBack promptly offers them a quick callback from your manager. This timely response to potential losses increases the likelihood of successful conversion.

On-site chat

With LeadBack, an online chat feature is installed on the site, enabling direct communication with visitors. If operators are busy, the chatbot takes over the conversation and collects client contacts.

Customizing operator photos and providing immediate responses enhances customer loyalty and ensures effective feedback.

Lead generation chatbot

When employees are offline, the lead generation feature mimics the presence of an operator and collects client contacts. The chatbot independently initiates a dialogue with the client, offering a callback to resolve issues by phone. This maintains the flow of leads even outside of business hours.

Detailed reports and analytics

The service generates detailed reports on calls, including information about the visitor, the source of the call, and the client interaction history. Consequently, you can promptly manage the sales department and make informed decisions based on data.

Integrations with CRM and analytical services

LeadBack integrates with popular CRM and analytical services, such as amoCRM, Bitrix24, Google Analytics, and others. This ensures that the service is fully incorporated into the company’s workflow, allowing you to effectively manage data and analytics.

Service benefits

Maximum conversion

By offering timely communication with clients and quick callback options, the service ensures maximum conversion and increased sales volume.

Detailed analytics

Detailed reports and analytics help monitor the sales department, identify trends, and optimize processes to achieve desired results.

Ease of use

LeadBack is easily integrated into any website and tailored to company needs. Its simple and intuitive interface makes using the service extremely convenient.

Increasing customer loyalty

Personalizing the chat using operator photos and providing immediate responses increases trust in the company.

Saving time and resources

LeadBack optimizes customer service processes, saving time and resources to enhance the sales department’s performance.

Overall, LeadBack is an excellent tool for increasing sales. Its extensive functionality and key advantages make this service valuable for any type and size of business.

What users often scold about Brizo CRM

Lack of timely support and management

A primary issue reported by users is the lack of timely support, creating significant inconveniences, especially when immediate help or problem resolution is needed.

Issues with the mobile application

Users report dissatisfaction with the mobile app, noting that messages often fail to arrive, potentially leading to missed client interactions and lost leads.

High cost of incoming calls

Users criticize the high cost of incoming calls, which can limit the service’s accessibility for small and medium businesses, particularly those with limited budgets.

Issues with the affiliate program

Some users report shortcomings in the affiliate program, such as discrepancies in payments, which can undermine trust in the service.

Limited features on the free plan

Users note that the free plan lacks some functionalities, which can restrict the service’s usability for those not ready to invest in premium options.

Technical issues and connection delays

Technical problems and delays, especially in the mobile version, negatively impact the user experience.

What users often praise about Brizo CRM

Numerous integrations and ease of use

Users appreciate the ease of use and the service’s integration with various platforms, enhancing its flexibility.

Broad functionality and convenient client application

The broad functionality and the availability of a user-friendly client application facilitate operations and enhance the overall user experience.

Time savings and increased conversion

The service is praised for saving time and improving conversion rates, critical for business success.

Free tier and accessibility for startups

The availability of a free tier, suitable for startups, is highlighted as a significant advantage, allowing new users to start without initial investments.

High rating for technical support

Despite some complaints, some users highly rate the quality of technical support, noting its effectiveness in resolving issues promptly.

Percentage of reviews

Analysis shows that the majority of reviews (about 70%) are positive, highlighting the ease of use, broad functionality, numerous integrations, and effective operation of the service.

Negative reviews make up about 30% and mostly relate to technical issues, support questions, and cost concerns.

This ratio indicates that despite some drawbacks, most users are satisfied with the service and its contributions to improving their business processes. However, it is crucial for the service to address the identified deficiencies to improve user experience and retain customers.