Callibri

Callibri is a platform designed to enhance the effectiveness of marketing and sales processes. It offers tools for automating and optimizing the sales funnel.

You will be able to use your advertising budget more effectively and increase your website’s conversion with Callibri.

The main goal of the service is to provide businesses with a comprehensive solution that will make internet marketing more transparent and effective. The platform is suitable for a wide range of companies—from small and medium businesses to large corporations.

Service features

The platform has many features, but our review of Callibri will focus on the most important ones that have the most impact on operations.

MultiTracking

MultiTracking is a useful service that tracks different sources of customer inquiries. It collects information from calls, emails, and websites (Yandex.Metrica, Bitrix24, etc.).

This allows business owners to receive data about traffic sources, such as reports on where visitors come from and how much it costs to attract one customer.

MultiTracking allows you to accurately determine which advertising methods work best and manage your advertising budget to be more beneficial.

MultiChat

MultiChat helps the website attract more customers. It is a system for online consultations, callbacks to customers, and communication in apps like WhatsApp and VKontakte.

There is also a survey builder and tools for managers to work with the customer database. This allows companies to improve service and sell their products or services faster.

End-to-end analytics

End-to-end analytics provide comprehensive information about customer behavior from the first click on an advertisement to making a purchase.

This service helps change the way advertising is evaluated, showing key figures (like the cost per customer acquisition, profit, return on investment, and others).

Importantly, it tracks which customers are paying and improves advertising campaigns using this information.

SmartSMS

SmartSMS allows you to set up SMS campaigns for customers based on various parameters. You can target the website audience or people from a specific city by age and interests.

There is a large database of numbers and message templates.

This is an effective marketing tool for attracting potential customers and improving communication with them. SMS campaigns also help reduce costs.

Integrations

Callibri integrates with popular services such as Yandex.Business, Bitrix24, Telegram, WhatsApp, and many others.

This allows companies to simplify working with large volumes of customer data and its analysis.

Service benefits

Conversion increase and budget optimization

Callibri helps improve sales effectiveness and ROI by tracking traffic and optimizing advertising.

Comprehensive approach to analytics

End-to-end analytics show the customer’s journey from start to purchase, aiding in making informed decisions.

Multifunctionality and universality

Callibri is suitable for businesses of any size, offering a wide range of tools for managing marketing and sales.

Enhancing customer service quality

Tools for communicating with customers, such as MultiChat and SmartSMS, improve interaction, increasing loyalty.

Ease and convenience of use

A user-friendly interface for managing all services and tools makes working with the platform intuitive, reducing the time needed for training.

Callibri is a powerful tool for automating marketing and sales, helping optimize processes and increase the profitability of companies of various sizes.

What users often scold about Callibri

Limited customization options

Users express dissatisfaction with the limited customization options, noting that “Not everything that our company specifically wants can be implemented with Callibri.” This creates difficulties in adapting the service to a company’s unique business processes, potentially reducing its effectiveness and ease of use.

Technical issues and bugs

Despite the service’s quick response to problem reports, the presence of technical flaws and bugs causes inconvenience to users. It is noted that “Sometimes there are bugs,” which can lead to delays in work and increased time spent resolving these issues.

Issues with multiChat

There are noted issues with the integration of MultiChat, where “a customer writes from Avito – one lead, the same customer writes from WhatsApp – another lead,” leading to duplicated information and complicating the management of customer inquiries.

Additional expenses

Reviews highlight that solving certain problems involves purchasing additional tools or services, for example, “buy a separate SIM for WhatsApp,” which leads to unexpected expenses.

What users often praise about Callibri

Centralization of inquiries

Users highly value the ability to centrally collect inquiries from various channels in one place, which significantly simplifies managing customer inquiries and enhances work efficiency.

Ease of setup and support

The ease of setting up the service and the responsiveness of technical support are noted, making Callibri accessible even to non-technically skilled users.

Cost-effective pricing policy

Users consider Callibri to be one of the most cost-effective services in terms of price, highlighting its accessibility for a wide range of businesses.

Integration with analytical tools

The ability to integrate with Yandex Metrica and Universal Analytics is highlighted as a significant advantage, enabling effective analysis of work results and optimization of marketing strategies.

Percentage of reviews

Analyzing the provided reviews, it can be concluded that the majority (about 75%) are positive. This indicates a high degree of user satisfaction with the service overall, its functionality, pricing policy, and support.

The remaining 25% of reviews contain criticism, mostly related to technical problems and limitations in customization.

Callibri has strong points, such as ease of use, centralization of inquiries, competitive pricing, and good integration with analytical tools, which users highly value. However, to improve the overall user experience, it is important to address the technical deficiencies and expand the customization capabilities.

Attention to details and prompt problem-solving will help increase user trust and strengthen the service’s market position.