Reviews for museum

Receiving reviews from visitors plays a crucial role in managing a museum. Ratings and comments not only help improve the quality of the services and exhibitions provided.

They also serve as a powerful tool for attracting new guests. Creating feedback allows for adapting museum projects and programs to the interests of the audience.

This also contributes to creating a positive image of the institution.

How to get reviews for a museum

Review stands in the museum

Install review stands with forms and pens in various areas of the museum. Ensure they are well-visible and accessible.

You can use interactive screens. Visitors will be able to leave their opinions electronically.

Museum mobile app

Develop a mobile app that offers visitors the opportunity to rate their museum visit. The app can include a reminder to leave a review a few hours after the tour.

Also, consider offering a reward for left comments. For example, a discount on the next ticket or a free audio guide.

Email surveys

Send emails to visitors who purchased tickets online, asking them to leave feedback about their visit. Include a direct link to the review form on your website or on the museum’s page on popular platforms.

Make sure that the process of leaving a review is as simple as possible.

Interactive events

Organize interactive events such as tours, lectures, or workshops. Offer participants the opportunity to leave a review.

You can set up automatic sending of an email thanking them for their participation and including a link to the comment form.

QR codes

Place QR codes in various areas of the museum. Visitors can scan them to go directly to the institution’s page and rate it.

QR codes can be placed next to exhibits, on entrance tickets, or in informational brochures. This allows people to easily navigate to the review form without spending time searching for the right page.

Redes sociales

Actively use social media. Regularly post updates, asking followers to share their impressions and opinions about the museum.

Create hashtags related to your institution. Users will be able to use them when posting reviews and photos.

Feedback through the museum’s website

The official website should have a dedicated page where people can share their opinions about the institution. Simplify the process to just a few clicks.

Consider integrating social media and review platforms. This approach will allow new visitors to see existing reviews and add their own.

Suggestions and wishes

The museum should have a suggestion box or a book where visitors can leave their comments and ideas. This not only helps collect feedback but also shows visitors that the museum values their opinion and is willing to work on improvements.

Implementing these methods will allow for collecting the maximum number of reviews from museum visitors and significantly enhance the quality of service. Such a solution will increase guest loyalty and attract new visitors.

Examples of museum reviews

Below are real reviews from real clients (company names are not mentioned).

1

The operation is disgracefully organized. They sell tickets, knowing in advance that the exhibition will be closed, then send a letter stating that the exhibition will not operate on those dates and include a sample form for a refund request consisting of 18 points.

Such tickets probably generate a good profit, as it’s unlikely that all buyers have the patience to deal with such a form and send the required copy of their passport.

2

In a small room, many telephone devices are gathered, about which one could learn many interesting facts and stories. The development of technologies, principles of operation, interesting details…

However, the tour is designed for children up to 8 years old or younger. It is unclear why they ask for age during registration for the tour, there is no separation anyway – preschoolers and ninth graders are in one group and they cater to the youngest.

A waste of time and money.

3

After changing the exhibition (or organizers), it’s not a museum, but a mess. My child loved this museum, always spent 1.5 – 2 hours there, there used to be a lot of weapons, pistols, rifles, but now it’s empty and after 20 minutes my son and grandfather came out and said there was nothing to do there.

1200 rubles wasted (800 rubles adult + 400 rubles child). I strongly do not recommend.

Didn’t even take photos, we were disappointed and left. Only the laser shooting range remained the same, we shot there.

4

The exhibition is frankly poor. I don’t know what it was like before the break, but now from modern firearms, there’s practically only the Kalashnikov.

Everything is worn out. There’s no modern handguns at all.

From the old stuff – mostly models, which barely qualify as mass-dimensioned. Disappointed.

The price is at least three times overpriced.

5

If you want to take excellent, creative photos, then you definitely need to visit this museum! Even adults feel like they have stepped inside a fairy tale, as if they opened a book and by some magic suddenly became its hero…

A small, but very pleasant and interesting adventure! Friendly, unobtrusive staff, with their help you can take group photos of the whole family/company, prices are quite reasonable.

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