Main » Industry » Reviews for content experience platforms services and analysis of user reviews about your competitors

Reviews for content experience platforms services and analysis of user reviews about your competitors

The UI is difficult to use, and not intuitive. The search is really difficult if you don’t know exactly what you’re looking for.

You also can’t see the breakdown of the consumption of what pages people are viewing and for how long. I find myself searching, re-searching, and still frustrated that I can’t find what I need.

When viewing content, you should be able to scroll down even with a slide deck, but instead you have to click to the right to progress which is frustrating. We depend heavily on GoogleDocs for most of our content.

Real review to a real content experience platforms service

– User and Group Management is incredibly confusing. If new managers join or role changes, it takes at least 15min to get through all steps correctly and make sure groups are correct.

– Terrible reporting capabilities. We have to export all data into spreadsheets and manually update reports in order to give our exec team visibility.

– Major lack of support and enablement. Their competitors refer to them as “Lego Allego” because they do a GREAT job with implementing and onboarding you, but then they basically let you go.

Our experience was great in the first month, but every call we had with them from then on they were pushing to move our weekly calls to monthly despite the long list of issues we were having. I also hired a new lead for onboarding and training and she got little-to-no training.

She was given a course with content created probably a year ago or more that’s not updated and that was it.

– No versioning capabilities

– if you plan to create courses and programs where there is never new content added or that is never updated, this is a good platform, if you have new content and updated versions of training (as most enablement teams do, especially in the tech/software space) then this platform is really not good

– Lack of connectivity to SFDC/CRM other than ability to share some videos – Most Sales Enablement solutions can connect to CRM and do a LOT more.

– If your goal is to have sellers create and share videos with each other, this platform might be a good fit, if you’re looking at building role-based onboarding mixed with ongoing learning and more complexity, this solution is WAY behind the others in the market.

They show well in the first month when you’re setting up (I gave a positive review after month 1), but once you start building and trying to scale, everything really falls apart.

– Can not override any status of any user.

For example, (this should be rare, but it does happen) if for some reason you feel a rep doesn’t have to do a piece of content or course (maybe their manager exempts them for some reason), you have no ability to ‘mark them as complete’ or override their status.

Have been talking about this with them for months and no solution still.

– Should note that we are likely a mid-market customer for them, so maybe we just don’t get the support their enterprise customers get, not sure.

Real review to a real content experience platforms service

I’ve run into so many technical issues when trying to get my first demo up and running. On our sales call we were promised that Consensus integrates with HubSpot, when in fact it doesn’t – it requires paying for an additional 3rd party integration software.

Every time I had an issue it took a long time to get it resolved with support. Also, the demo doesn’t give you enough options for customization – while you can pick a color theme, you can’t do anything with font, or changing around some other text.

Ultimately we ended up canceling because we were so unhappy.

Real review to a real content experience platforms service

On Premise AEM/CRXE Lite is ridiculously rigid and over engineered. If you make one change to a workflow, inevitably, three others break.

No offense to programmers, but it’s obvious progammers designed it. In no way intuitive.

Stupid nested data structure.

Adobe wants you to use their OOTB functionality and retrofit your needs to it. When they snub your enhancement requests, you have no choice but to do custom code.

They like to randomly take away useful features, like Search & Promote, leaving you out in the cold and scrambling to find a solution on your own. Does not play nice with non-Adobe software.

God forbid you try to integrate with Salesforce. Double whammy.

Adobe’s documentation is rarely helpful. Lots of 404 pages on Adobe Experience League.

It’s poorly organized and either gives you not enough information or too much uber technical Adobe jargon that means nothing.

Much like Apple, Adobe wants total indoctrination from its clients. Thousands of paid consulting hours evaporate in a few weeks, and usually the results are “upgrade to (significantly more expensive) AEM CaaS, buy this add-on, buy this other add-on…

If it sounds like I have an axe to grind, it’s because I do.

Real review to a real content experience platforms service

My clients are not big on learning any new platform, Excel scares them so needing to teach them how to use this instead of it being as simple as Excel is a negative.

Real review to a real content experience platforms service

 

In the competitive landscape of content experience platforms (CEPs), staying ahead of the curve is crucial for success. While many services strive for excellence, customer reviews often highlight where competitors falter.

This article analyzes common complaints and mistakes found in the CEP industry, offering specific recommendations to ensure your service outshines the competition.

 

Inadequate customization options

 

What competitors get wrong: Many customer reviews for competing CEPs express frustration over the lack of customization features. Users often find that these platforms offer only generic templates and limited design options, restricting their ability to tailor experiences to their brand’s unique needs.

 

How to do it better: To bypass this prevalent issue, ensure your CEP offers extensive customization capabilities. Provide a wide range of templates that users can modify extensively—from layout alterations to custom CSS.

Additionally, your platform should allow integrations with other tools to expand functionality and offer a truly bespoke experience that adapts to any brand requirement.

 

Poor user interface (UI)

 

What competitors get wrong: A common criticism of competitors in the CEP space is a complex and unintuitive user interface that hampers usability. New users, in particular, struggle to navigate these platforms efficiently, leading to increased frustration and a steep learning curve.

 

How to do it better: Your platform can stand out by prioritizing user experience in the design of your interface. Opt for a clean, straightforward UI that caters to both novice and experienced users.

Regular usability testing with real users can provide ongoing insights into improvements, ensuring your platform remains easy to use and accessible.

 

Limited integration capabilities

 

What competitors get wrong: Reviews often cite limited integration capabilities as a significant drawback in competitor platforms. In today’s digital ecosystem, a CEP must seamlessly integrate with CRM software, email marketing tools, social media platforms, and more to provide a cohesive experience.

 

How to do it better: To differentiate your service, develop robust API support that allows for easy integration with a wide array of systems and applications. This approach not only enhances the functionality of your platform but also positions it as a versatile and indispensable tool in any marketer’s arsenal.

 

Ineffective analytics

 

What competitors get wrong: Another frequent point of contention with competitor CEPs is the lack of comprehensive analytics and reporting tools. Customers express dissatisfaction with the superficial data provided, which does not offer the depth required to make informed decisions.

 

How to do it better: Implement advanced analytics features that provide detailed insights into user engagement, content performance, and behavioral patterns. Offer customizable reports that allow users to track metrics that matter most to their business objectives.

By doing so, your platform will empower users with the data needed to refine their content strategies effectively.

 

Subpar customer support

 

What competitors get wrong: Negative reviews regarding customer support are a common theme among competitors. Customers complain about slow response times, unhelpful support personnel, and a general lack of support post-purchase.

 

How to do it better: Set your platform apart by investing in a knowledgeable, responsive customer support team. Ensure support is available through multiple channels—such as phone, email, and live chat—and provide comprehensive resources like tutorials, FAQs, and community forums.

Excellent customer service can significantly enhance customer satisfaction and retention.

 

Conclusion

 

By addressing these specific issues prevalent among competitors, your Content Experience Platform can exceed user expectations and carve out a dominant position in the market. It’s not only about avoiding these mistakes; it’s about capitalizing on them to deliver superior value that clearly distinguishes your service from the rest.

Keep your focus on continuous improvement and customer feedback, and you’ll not only avoid common pitfalls but also lead the way in innovation.

 

Is this what you expect to see at the end of the article? No!

Oh, sure, because nobody has ever thought about avoiding mistakes and improving based on customer feedback. Groundbreaking!

If you simply dodge the usual blunders everyone else dives headfirst into and actually listen to those little, annoying things called user comments, you might just—get this—do better than your competitors! Shocking, right?

It’s not just about not messing up; it’s about being a superhero in a cape, swooping in to rescue the poor, helpless customers from the mediocrity swamp they’re used to.

Just keep iterating on those revolutionary ideas, and who knows? Maybe you’ll single-handedly redefine innovation!

 

Conclusions?

 

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Autor: Julia Monterey
Julia is an expert in Internet marketing with over 10 years of experience. She specializes in attracting clients and increasing sales for small and medium-sized businesses. Her work spans the markets of Europe, Asia, and North America. Julia's extensive background makes her a valuable asset for companies seeking to expand their online presence and boost revenue.
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