Reviews for employee advocacy software services and analysis of user reviews about your competitors

Reviews for employee advocacy software services and analysis of user reviews about your competitors

I don’t like that the entire company sends out the same information essentially at the same time. It definitely comes off as spam.

Real review to a real employee advocacy software service

It took about 8 months to turn on and we still do not have a correctly branded experience for employees (nearly a year later). While sold as a platform for employee social media advocacy, Sociabble is really built for internal communications.

We wanted to use it for social selling and employee thought leadership on LinkedIn, but the platform is clunky, doesn’t allow tagging and the gamification is really poor. It also doesn’t allow for full branding, which is a confusing experience for employees.

Real review to a real employee advocacy software service

The gamified leaderboard captures activities that do not benefit or hurt the brand, such as spam posting on social media or liking internal posts within everyone social while ignoring legitimate posts that are made outside of everyone social, such as directly in L– – even though you link your social media accounts to everyone social.

Real review to a real employee advocacy software service

How many time i have to keep logging into l–

Real review to a real employee advocacy software service

Limited capabilities and after being let down by A–, where it was pulling peoples personal posts into the platform, it becomes difficult to explore other capabilities, e.g., Teams integration, which wouldn’t make sense to trial within the company because of previous let downs.

Some activity types don’t fully track the clicks and engagements. Some activity types don’t fully track the clicks and engagements.

Real review to a real employee advocacy software service

For owners of employee advocacy software services, understanding where competitors falter provides invaluable insights that can fortify your own offerings.

This article analyzes the most common issues cited in customer reviews of such platforms, outlining strategic measures to not only sidestep these errors but also to significantly outpace your competition.

Limited content customization

What competitors get wrong: A frequent complaint among users is that many employee advocacy platforms offer limited options for content customization. This can hinder employees’ ability to personalize messages to their networks, making shared content feel less authentic and engaging.

How to do it better: Enhance your platform by allowing greater flexibility in how content can be edited and personalized by users before sharing. Providing features for adding personal insights or adjusting messaging to fit their audience can make sharing more appealing to employees and more relevant to their connections.

Inadequate user-friendly design

What competitors get wrong: Complex user interfaces are a common barrier, discouraging employees from actively using the platform. If the system isn’t intuitive, adoption rates plummet, severely affecting the overall success of advocacy programs.

How to do it better: Prioritize simplicity and ease of use in your software design. An intuitive, clean interface with straightforward navigation encourages higher adoption rates.

Regular usability testing with real users can ensure your design remains accessible.

Poor Integration with Existing Tools

What competitors get wrong: Employees and administrators often criticize advocacy platforms for their lack of integration with existing enterprise tools such as CRM systems, social media management tools, and internal communication platforms.

How to do it better: To bypass this pitfall, focus on developing robust integrations that allow seamless connections between your software and other critical business tools. This not only improves workflow efficiency but also enhances the user experience, making it easier for employees to adopt and use the platform regularly.

Ineffective Measurement of Impact

What competitors get wrong: Another significant shortcoming is the insufficient analytics capabilities provided by some platforms. Without detailed analytics, companies struggle to measure the true impact of their employee advocacy efforts, making it difficult to optimize or justify continued investment.

How to do it better: Offer comprehensive analytics that track a wide range of metrics, from basic engagement to advanced ROI calculations. Providing detailed insights into how employee advocacy affects brand reach, leads generated, and eventual sales conversions can substantiate the value of advocacy efforts.

Limited Training and Support

What competitors get wrong: Effective deployment of any software requires adequate training and ongoing support, areas where some competitors fail. This often results in underutilization of the platform due to a lack of understanding or awareness of its features.

How to do it better: Develop a comprehensive support structure that includes extensive training materials, a responsive support team, and continuous education opportunities for both administrators and end-users. Ensuring that users are well-versed in navigating and maximizing the platform will drive sustained engagement and success.

Neglecting Mobile Experience

What competitors get wrong: Given that much of today’s workforce is mobile, inadequate mobile support is a critical oversight that can impede the reach and effectiveness of advocacy efforts. Platforms that lack a robust mobile app or have a poorly designed mobile interface experience lower user engagement.

How to do it better: Invest in a high-quality mobile application that mirrors the functionality of your desktop platform. Ensure that the mobile experience is optimized for convenience, such as sharing content on the go, which is essential for truly activating your employee base.

Conclusion

By addressing these specific issues commonly found in competing employee advocacy platforms, your software can not only meet but exceed customer expectations.

Providing a user-friendly, well-integrated, and robustly supported platform with strong mobile capabilities and deep analytical insights will set your service apart, making it the go-to choice in the burgeoning field of employee advocacy.

Is this what you expect to see at the end of the article? No!

Well, isn’t this just the secret sauce to success? Address those pesky “specific issues” that your competitors can’t seem to figure out.

Because obviously, they’ve just been throwing darts at a board to solve problems.

Now, whip out that magic wand and conjure up a “user-friendly” platform—what a novel concept!—because everyone else’s platform is apparently designed like a labyrinth.

And let’s not forget “well-integrated.” I mean, integration is such a rarity these days, right? It’s not like every tech startup out there is bragging about how seamlessly their software blends into existing systems.

And “robustly supported”—please, tell me more. It’s not as if every other company claims to have the world’s best support team standing by, ready to hold your hand every step of the way.

But wait, there’s more! Strong mobile capabilities?

Groundbreaking! It’s 2024, but sure, celebrate that feature like you just invented smartphones.

And, oh, “deep analytical insights”—because your analytics dive into the Mariana Trench while everyone else is just paddling in the kiddie pool.

Yes, by doing all this, your platform will magically become the “go-to choice” in the oh-so-burgeoning field of employee advocacy.

Watch as all the employees flock to your platform, leaving competitors in the dust, bewildered by your sheer innovation. Bravo!

Conclusions?

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