Reviews for insurance services

Customer reviews play a key role in strengthening trust and reputation in the insurance industry. Successful insurance companies actively work on obtaining feedback from their clients to improve the quality of their service and client satisfaction.

It’s important to develop an effective review collection strategy that will help you stand out in the market and attract new clients.

How to get reviews for insurance services

Personal request after service provision

After successfully completing an insurance policy or other insurance operation, personally ask the client to leave a review. At the end of the meeting or phone call, express gratitude for their trust in your company and emphasize how important each client’s opinion is to you.

Ensure that you provide a convenient way to leave a review, whether it’s an online form, a link to a website, or a social media profile.

Electronic surveys

Develop electronic surveys that are automatically sent to clients after a service is provided. Include questions specific to the insurance sector, such as the ease of policy processing, the level of communication, accessibility of information about services, and overall satisfaction with your company.

Offer various channels for sending responses, including email, SMS, or through your website.

Incentives for reviews

Offer small incentives for clients who leave reviews. These could be discounts on subsequent insurance products, bonus points for use within your loyalty program, or even small gifts as a token of appreciation.

It is important that incentives are transparent and do not create the impression of buying reviews, which could harm trust in your brand.

Interaction through social media

Actively use social media to interact with clients and request reviews. Post success stories, feedback from other clients, and encourage followers to share their experiences.

Regular content updates and engagement in dialogue increase the chances of receiving natural reviews. You can also organize special hashtags for collecting reviews about your services.

Integration of a review form on your website

Simplify the review process by integrating a special form for reviews on your website. Create a separate page or pop-up window that is offered to the client after visiting certain sections of the site related to the services provided.

Ensure the form is short, clear, and does not require much effort from the client to complete.

Feedback through service centers

Your employees who work directly with clients should be trained to ask for reviews at the end of each visit or meeting. This applies not only to sales agents but also to customer service staff who can offer clients the opportunity to leave a review after resolving their query or problem.

Obtaining reviews from clients requires targeted efforts and continuous work. It’s important not only to collect reviews but to actively use the feedback to improve service quality and increase client satisfaction.

Remember, honesty and transparency in communication with clients strengthen trust in your brand and contribute to creating a positive image of your insurance company in the market.

Examples of insurance services reviews

Below are real reviews from real clients (company names not specified).

1

It’s terrible. It’s impossible to get through on the provided phone numbers. I’m going to harness my horse and go to them personally since civilization apparently hasn’t reached there.

2

This review does not concern offline interactions. Terrible website, everything is illogical, no well-described order of actions, you have to guess and maybe you’ll succeed, it took over an hour to pay for the second stage of the insurance, ‘thanks a lot’ to whoever designed it.

3

They work poorly, 10 working days for a response, you submit an application, wait two weeks, they send a little note, then you submit another application, again 10 days for a response. The last three days I’ve been begging for scans of documents. Not to mention the size of the payouts. It’s legalized racketeering.

4

My elderly mother, who lives on Chernyakhovsky Prospekt, had her bathroom and shower flooded for six months. The paint peeled off, the plaster fell off, all the paint came off, and the lights started flickering. The place looks terrible. It’s been a year and a half, and the light is still not fixed. And for all this, they paid out 10 rubles, roughly speaking, for paintbrushes. And they still dare to offer insurance?!

5

I insured my apartment against flooding because my neighbor floods it twice a year so then we sit without electricity, re-wallpaper, and change the wiring. We just can’t keep up with the repairs. And this incompetent turns on her washing machine and leaves. She didn’t connect it properly, so the hose bursts off and all the water pours on us. A lovely employee of this company described everything so beautifully and convincingly that I agreed to the insurance. After the flooding, a completely uneducated and stupid housing maintenance worker came, made a defective act, and left. After her, a company representative came, took all the photos, studied the technical passport, felt the doors, whether they had dried out or not, etc., convincing me that all defects would be considered, took a lot of my time. But in the end, the act of flooding and the damage was made based on the act of the housing maintenance worker and that’s all! So what’s the point of such insurance if you can’t do without a stupid housing maintenance worker? What a delightful and well-executed scam! Bravo, guys. As long as there are fools in the world, it’s easy for you to deceive.

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