Reviews for marketing platforms software services and analysis of user reviews about your competitors

Terrible service and take no responsibility for issues that are faced. H– introduced us to a terrible partner that cannot integrate the system with our ERP even though at the quote stage, they promised the world.

Hubspot are now saying it’s nothing to do with them.

Avoid using them at all costs it’s not worth your time or money.

Real review to a real marketing platforms software service

The UI is confusing. I spend most of my time in M– navigating the user interface rather than creating emails.

Setting up drip campaigns or automated journeys can be a bit tedious, while competitors like G– are very intuitive and more user friendly.

Real review to a real marketing platforms software service

Sometimes, data tracking and duplicity caused a high MTU, which resulted in an increased invoice amount.

Real review to a real marketing platforms software service

It doesn’t have helpful UI, it gets complicated and it would if they make their features more user-friendly

Real review to a real marketing platforms software service

Let’s start with filtering… Filtering and sorting isn’t possible from the main Prospect list.

I make segmented lists every time I want to pull review a group of names meeting a certain criteria. Yeah I can add the custom fields into the table, but can I sort through them?

NOPE. Ridiculous.

Speaking of list building…Why on EARTH does it take upwards of 30 minutes to populate a list? In H– it takes seconds, a couple of minutes at the most.

But they also arent as necessary because – guess what – I can filter and sort from the main P– list!

The E– S– is a nightmare. You have to hit Pause to make the tiniest edit, and there is zero actual reporting and dashboards on the E– S– on ANY level.

Customizable dashboards -there arent any. The native reporting for assets isnt actually reporting, its just pulls things into a table, and doesnt help me AT ALL.

You cant sort through the data without exporting everything to E–. I want to track prospects on a daily basis, and not all prospects are synced to SF, obviously; otherwise what would be the point of nurturing.

Tracking page views is a pain. Half the names dont end up in the lists they’re supposed to from the completion actions because lord knows why.

Also, C– A– shouldnt be based on one thing. Need If/Then functionality across all areas where CA’s are available.

Email reporting is non-existent. We have to download ridiculous excel spreadsheets to analyze our data.

And I know I can actually track email engagement in S–, but 95% of the time, the numbers dont match, so I have to backtrack and figure out where the disparity is. Same with the numbers in the E– S– report and the lists I pull from it.

Update – doing 2022 metrics, the numbers exported don’t match the numbers Im looking at on the screen, and it’s the SAME INFORMATION. Also, if I want to measure the metrics from emails used in automated drips – forget it.

The metrics from email templates only give you a fraction of the available information.

The “new” email builder in Lightning is so antiquated I dont even know why its promoted. I cant make global design settings.

AND it’s confusing to use. Not sure why everyone was so hyped about it. T– vs C– vs B– vs X–….its just a nightmare, and offers very little design flexibility. We ended up just sticking with the original builder, even though we have to build everything in code like its 2002, not 2022.

“Help” articles are from, like, 2011, meaning they havent updated anything in years. And the articles dont help anyway.

I have to google and find 3rd party blogs to help get questions answered.

And moving it to Lightning doesnt make it better, it just puts it in the Salesforce framing, which *actually* is annoying because now when I have multiple tabs open, I cant distinguish between Pardot and SF and I am very often flipping between the two.

The scoring is awful and non-customizable. I can’t trust the numbers I have to present because they vary from list to list.

I spend SO much extra time just cross checking data. Also, make the prospect landing page isnt customizable.

There are certain fields I would love to have pinned so I dont have to scroll and search every single time. The pop-ups in the Activity section on the prospect landing pages are always frozen if you accidentally hover over them.

This rant is just off the top of my head.

Update re: the email Lightning Builder.

Issues I am dealing with literally today: It only has like 3 or 4 design modules, no universal branding, you cant easily edit image sizes, you cant test with custom send information, you also have to be 100% ready to send to add the send/suppress lists or adjust completion actions – if not, you cant save the settings and have to start from scratch and reenter everything, you can only suppress 5 lists at a time, cloning emails doesn’t clone campaign, lists, etc.

Update re: File storage. You can only have 1000 MB of files.

That goes insanely fast.

Real review to a real marketing platforms software service

As the digital marketing landscape continues to expand, the reliance on robust marketing platforms software has become undeniable. These platforms are intended to streamline, automate, and optimize marketing efforts across various channels.

However, not all platforms meet these goals effectively, as evidenced by common customer complaints. By examining these complaints, software service owners can better understand where competitors falter and how to enhance their own offerings.

Here, we analyze the most cited issues with actionable strategies to improve your marketing platforms software.

Inadequate customization

What competitors get wrong: A frequent criticism of competitor software is limited customization. Users report that platforms often don’t allow enough flexibility to tailor features to their specific marketing strategies and workflows, forcing companies to adapt to the software rather than the software adapting to their needs.

How to do it better: To set your service apart, develop a highly customizable platform that allows users to modify everything from dashboard layouts to data fields and report formats. Offering API access can also enable more tech-savvy users to create custom integrations and functionalities.

Providing this level of customization will cater to a wider range of marketing professionals and specific industry needs.

Complex user interface

What competitors get wrong: Many users feel overwhelmed by complex user interfaces that make it difficult to navigate the software efficiently. This complexity can deter less technically inclined users and reduce overall adoption rates.

How to do it better: Design your interface with all user skill levels in mind. Focus on a clean, intuitive layout with customizable views to reduce complexity and improve user experience.

Regular usability testing with real users can provide valuable feedback for continuous improvement. Additionally, incorporating AI-driven suggestions and automations can help simplify common tasks and guide users through the platform.

Integration difficulties

What competitors get wrong: Users often express frustration over the difficulty of integrating marketing platforms with other tools they use, such as CRM systems, email marketing software, social media platforms, and analytics tools. Poor integration can lead to fragmented data and inefficiencies.

How to do it better:How to do it better: Prioritize developing deep, native integrations with a wide array of commonly used tools. Ensure that these integrations are not only easy to set up but also robust and reliable.

Promote a unified marketing ecosystem where data flows seamlessly between different systems, enhancing data integrity and streamlining marketing efforts.

Limited analytics and reporting capabilities

What competitors get wrong: Another common issue is that platforms do not offer comprehensive analytics or flexible reporting tools. This limitation prevents marketers from obtaining actionable insights necessary for informed decision-making.

How to do it better: Enhance your platform’s analytics capabilities by incorporating advanced data analysis tools, real-time reporting, and customizable dashboard features. Provide users with the ability to track a variety of metrics that matter most to their campaigns and offer the flexibility to create custom reports without needing extensive technical know-how.

Poor mobile experience

What competitors get wrong: With the increasing need for on-the-go access, customers often complain about inadequate mobile experiences offered by marketing platforms. In many cases, mobile apps lack functionality compared to their desktop counterparts.

How to do it better: Invest in developing a fully functional mobile app that mirrors the capabilities of the desktop version. Ensure that the mobile interface is user-friendly and optimized for various devices, allowing marketers to manage campaigns, analyze data, and make strategic decisions from anywhere.

Weak customer support

What competitors get wrong: Insufficient customer support is a significant drawback for many platforms. Users complain about slow response times, unhelpful answers, and a general lack of support for navigating complex issues.

How to do it better: Build a strong customer support framework that includes multiple channels such as live chat, phone support, and email. Develop a comprehensive online knowledge base, regularly updated FAQs, and interactive webinars or tutorials.

Quick, knowledgeable, and friendly support can significantly enhance user satisfaction and loyalty.

Conclusion

By addressing these common pain points found in competitor marketing platforms, your software can significantly improve its market position. Focus on flexibility, simplicity, integration ease, comprehensive analytics, mobile accessibility, and exceptional customer support.

These enhancements will not only meet but exceed the expectations of your clients, positioning your company as a leader in the marketing platforms software industry.

Is this what you expect to see at the end of the article? No!

Oh, what a novel idea: addressing pain points! It’s almost like you want to make a product that people actually like to use. Shocking!

Focusing on flexibility, because obviously up until now, everyone loved rigid software that bends as well as a concrete slab.

Simplicity, you say? Revolutionary! I’m sure no one ever thought of that before. After all, we all cherish those delightful hours spent deciphering software that feels like cracking the Enigma code.

Integration ease? Now, let’s not get carried away.

Making software that works well with others might just make too much sense. And comprehensive analytics—because, obviously, providing less information is usually so much more helpful, right?

Who needs data when you can go with your gut!

Mobile accessibility—oh, the audacity! Catering to the smartphone crowd as if almost everyone in the professional world uses one these days. Truly groundbreaking.

And then, to top it all off with exceptional customer support—because treating your customers well is such a radical concept it just might work.

With these earth-shattering enhancements, how can your software not be poised to dominate the market? Prepare to exceed expectations so thoroughly that your competitors might just cry themselves to sleep.

Well done on planning to be so basic yet so brilliant.

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