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Reviews for electronics store

Gathering reviews from visitors plays a key role in the development of an electronics store. They help improve the quality of service and the range of products and serve as a tool for attracting new customers.

Actively engaging visitors in the process of leaving reviews requires a comprehensive approach, including the development of incentives, simplification of the process, and feedback.

 

How to get reviews for electronics store

 

Placing QR codes at cash registers

QR code stickers can be placed on cash registers or nearby, leading to a page where visitors can leave a review about the store. Ensure that this process is as convenient as possible and does not take up much time.

Additionally, you can offer a small discount or bonus for leaving a review.

 

Using electronic receipts

When sending an electronic receipt to the customer’s email, include a link in the email for leaving an evaluative comment. It is important to accompany this with a short and friendly message emphasizing how important the customer’s opinion is for improving the store’s operations.

This method serves as a reminder to customers to share their experiences, even if their visit to the store was some time ago.

 

Providing incentives

Create a loyalty program where customers receive bonuses for leaving reviews. These bonuses could be points that can be used for future purchases, discounts on specific items, or participation in a prize draw.

It is important to clearly communicate the conditions and guarantee transparency in the process.

 

Feedback through social media

Actively use social media for interacting with customers. In addition to posting information about new products and promotions, regularly ask for comments.

Contests can also be held among those who leave feedback within a certain period of time.

 

Personalized approach at the point of sale

Train staff not only to provide product advice but also to remind customers about the importance of feedback. Customers are more likely to leave reviews if they feel they are receiving individual attention and genuine interest in their opinion.

At the end of the purchase, the staff member can hand out a business card with a QR code or a direct link to the website for leaving feedback.

 

Interactive stands and kiosks

Interactive stands or kiosks can be installed in the store where visitors can immediately leave a review about their experience. This not only simplifies the process of leaving a review but also makes it more visible and accessible.

Stands can be equipped with attractive graphics and instructions.

 

Analysis and responses to reviews

Do not limit yourself to just collecting feedback. It is also important to analyze, identify common trends, and respond to them.

Public responses to reviews, both positive and negative, demonstrate to potential customers your interest in improving service and product range. This approach also helps build trust and loyalty.

 

A comprehensive application of these methods will help increase the quantity and quality of reviews about the electronics store, contributing to brand recognition and attracting new customers.

 

Examples of electronics store reviews

 

Below are real reviews from real customers (company names are not provided).

1

Took a microwave, it died right after the warranty period ended. Bought a washing machine, didn’t work for two weeks.

Turned into a brick. Refund within two weeks?

Forget it!!! They took it for examination, don’t know what’s next.

Everything’s gone. Lost 20,000 rubles too.

2

The interior of the store and its design are quite good, but the staff ruins all the impression of the visit. With friends, we came to choose some equipment, specifically a mouse and headphones, and wandered around the store to look at other IT products.

And when one of my friends approached the goods that were closer to the staff, he heard unfavorable and offensive phrases about us: “they’re like termites, moving from place to place,” “let’s turn away now and they won’t leave anything,” “they’re like gypsies.”

Conclusion: the store is good, it has great potential, but with seemingly young and kind employees, who are actually rotten, lifeless people, who, like old women on a bench, discuss their clients, on whom their salary depends, kill all the potential of this store.

3

Came for a men’s razor. Waited for a consultant.

Stated a budget, within 30,000. The consultant asked, “what’s a rotary one? The one that rotates?”

I asked if another consultant could help me, the one who can explain the difference between brands? I was told: go read about it online.

That’s it. Winter, -10, came to the store to make a purchase.

The store, by the way, was empty. Consultants stand around, chatting…

4

Waited 15 minutes for a salesman. But no one came.

Started looking – there was no one. When we approached the manager, he said, “We have one salesperson for the entire store, and he’s resting.”

Horrible service, I’ll never buy anything here again!

5

Appalling service from the staff of this store. Sales consultant Artem, who was at the checkout, was standing in the aisle, gossiping with another employee.

There were about 10 employees in the store, and no one even offered to help open and inspect the goods.

 

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Автор: Джулия Монтерей
Джулия - эксперт в области интернет-маркетинга с более чем десятилетним опытом работы. Она специализируется на привлечении клиентов и увеличении продаж для малых и средних предприятий. Её деятельность охватывает рынки Европы, Азии и Северной Америки. Обширный опыт Джулии делает её ценным активом для компаний, стремящихся расширить свое онлайн-присутствие и увеличить доходы.
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