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Reviews for exhibition center

Collecting reviews from visitors to the exhibition center plays a key role in improving service quality and shaping a positive image. Effective feedback helps identify strengths and areas for improvement, leading to increased customer satisfaction and loyalty.

A comprehensive approach to gathering feedback needs to be implemented.

 

How to get reviews for exhibition center

 

Electronic feedback terminals

Place interactive terminals with touch screens at the exits of exhibition halls. Visitors can quickly leave their feedback about their visit.

These devices should have several simple questions about the quality of the exhibits, level of service, and overall impressions of the exhibition. Offer different response formats, from selecting a rating to writing a textual comment.

 

QR codes with survey links

Place stickers with QR codes in prominent locations, including rest areas and entrance/exit points. Scanning these codes will redirect visitors to an online form for leaving reviews.

Ensure that the survey form is concise but covers key aspects of the exhibition visit. You can also offer special bonuses for filling out the form, such as a discount on the next visit.

 

Emails requesting reviews

If you have contact information for visitors (e.g., email obtained during ticket registration), send them emails thanking them for visiting the exhibition center and requesting a review on your website or social media. Include a direct link in the email to simplify the process.

Such communication should be personally addressed to each recipient. This increases the likelihood of a response.

 

Staff for collecting reviews

Train your team to collect feedback at the end of events or exhibitions. Staff can approach visitors with tablets or paper surveys.

Offer to fill out a short survey before leaving. Personal interaction can also help obtain more detailed and emotional feedback.

 

Integration with social media

Increase your exhibition center’s presence on social media. Create special hashtags for each event.

Encourage visitors to share their impressions on their accounts using these hashtags. Monitoring mentions will allow you to gather feedback and engage with the audience.

 

Analysis of reviews and improvement actions

The collection of reviews should be accompanied by careful analysis and the development of measures to improve the quality of services at the exhibition center. Regularly publish reports on the results of analysis and plans for optimization.

Let visitors see that their opinion matters and is being taken into account.

 

Implementing these approaches will help create an effective system for collecting and analyzing reviews. This will be an important step towards improving service quality and strengthening the exhibition center’s position in the market.

 

Examples of exhibition center reviews

 

Below are real reviews from real customers (company names are not provided).

1

A labyrinth where even the staff don’t know how to get to this or that pavilion. They wave their hands vaguely, and the hall is in another place.

I was looking for the conference for 40 minutes! No one could tell me.

“Somewhere here” – a great answer. I would have thought that I was so stupid, but no – there were many like me.

As if that weren’t enough, then they closed the back entrance, and you had to return to the cloakroom IN WINTER! You could only go outside.

The staff at registration are rude for no reason, instead of answering questions about registration, they roll their eyes. Trash.

2

A dying exhibition center. It has been located in a non-relevant place for its purpose for a long time.

There is no parking. Sidewalks are not cleared, knee-deep in snow and ice.

There is no minimal opportunity to be with children, the stroller was carried up the stairs! The stupidest entrance device, when you need to enter the building three times and exit it for a visit.

3

If I were to end up in hell, it would be the Expocenter. We participate in the “Communication” exhibition as an exhibitor, rent and set up a stand.

Absolutely terrible logistics organization and all movements around the pavilion, on the day of installation the guards made me go around the pavilions five times and re-enter from the main entrance (mind you, I’m in a certain position).

To get any pass, you need to contact various authorities, but first understand which ones. Each action is the responsibility of a new department, a new employee, you have to go to a new place.

As for the availability of badges, it’s generally sad, the courier was not even allowed to the turnstile, although there was nowhere to go and I had to go to the Moscow River itself to pick up a heavy package and drag it to the stand!

We participate in exhibitions in different cities and in Moscow, but I haven’t seen such terrible organization. It’s as if I ended up in utopia, where everything needs to be done according to passes (certain ones), and if you did something wrong, the game starts again, and you go back to the main entrance.

4

What people won’t do for money… What is offered as a modern cultural environment, art, is dissonant with my notions of beauty…

Well, I wasn’t in the state of mind when I decided to get acquainted with the installations, I didn’t get it… But the toilet there is not bad…

5

I really try to understand this exhibition space, but every time it’s the same. There’s always a theme of anxiety, worry.

The impression is also spoiled by eternal repair work: the noise distracts from perception. After the very first visit, my mental state was so shaken that I had to go to the Museum of Russian Impressionism to return to reality.

 

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Автор: Джулия Монтерей
Джулия - эксперт в области интернет-маркетинга с более чем десятилетним опытом работы. Она специализируется на привлечении клиентов и увеличении продаж для малых и средних предприятий. Её деятельность охватывает рынки Европы, Азии и Северной Америки. Обширный опыт Джулии делает её ценным активом для компаний, стремящихся расширить свое онлайн-присутствие и увеличить доходы.
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