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Reviews for flower shop

Customer reviews play a key role in the success of any business, including a flower shop. Reviews serve as a powerful tool for attracting new customers.

It is important to strive to create a positive experience for each customer to motivate them to share their impressions.

 

How to get reviews for flower shop

 

Personalized approach after purchase

Immediately after a purchase, address the customer with a personalized message. Use the customer’s name and mention details of the purchase, for example, “We hope the bouquet of roses will delight you with its fragrance and beauty.”

Ask them to leave a review, explaining how important feedback is for your business.

 

Offering bonuses for reviews

Motivate customers to leave reviews by offering small bonuses for their time. For example, a discount on the next purchase, free delivery, or a gift bouquet.

Ensure that the offer emphasizes gratitude for the feedback, not as an attempt to buy a positive review.

 

Interactive platforms for reviews

Create a convenient system for leaving reviews by integrating it on your website or through social networks. Provide the ability to rate different aspects of the service (quality of flowers, customer service, delivery) using stars or emoticons.

Such detail helps obtain more valuable feedback and simplifies the process for the customer.

 

Using QR codes on packaging

Place QR codes on flower packaging or pamphlets, leading to a review form page. This tool allows customers to easily transition and leave their opinion.

Especially if they are satisfied with the purchase and want to share their impressions while admiring the bouquet.

 

Feedback through email

Send emails asking for a review a few days after the purchase. Include pictures of the purchase, if possible, to remind the customer of their experience.

Also, include a direct link to the review form, simplifying the process to just one click.

 

Social networks as a platform for reviews

Actively use social networks to interact with customers and ask them to share their reviews. Post stories of successful deliveries or customer thank yous, encouraging others to also share their impressions.

It is important to maintain two-way communication by responding to comments and reviews to show the value of each opinion.

 

Organizing contests and promotions

Attract attention to your store and stimulate review submissions through contests or promotions. For example, offer participants who leave a review the chance to automatically enter a draw for the bouquet of the month.

This approach not only facilitates obtaining reviews but also increases customer loyalty.

 

Personal contact in the store

Don’t forget the opportunity to request a review directly at the time of sale or upon delivery. Your employees can personally ask customers to share their impressions, adding personal significance to the process and increasing the likelihood of a response.

 

Each of these methods requires an individual approach and understanding of your target audience. It is important to maintain a positive purchase experience at every stage of interaction with the customer to motivate them to leave a review.

Remember, genuine interest in the opinions of customers and openness to dialogue are the foundation for successful and long-term relationships with your audience.

 

Examples of flower shop reviews

 

Below are real reviews from real clients (company names not mentioned).

1

Hello. Called on the evening of February 14th, were silent on the phone, then asked if I wanted to order flowers.

It’s not very nice when they call you not with the question of when you can take an order, but whether I want to order flowers for myself for the holiday. Ruined the mood.

Such jokes shouldn’t be played on February 14th, it was not funny.

2

Dear ones, you are selling a bouquet of gerberas for 4 thousand rubles. Its cost price is, at most, 500 rubles.

Out of which 2 are blatantly dried out, did you get anything wrong? I do not recommend buying flowers here.

Order information and photo of the bouquet attached. And I don’t need any compensation or apologies, just draw the right conclusions.

3

Just trash.

First, the store has a very small selection, you can assemble from roses, chrysanthemums, and a couple of other small ones. Decent ready-made bouquets are no less than 4 thousand.

Took a ready-made bouquet of roses, thankfully, on the road, out of boredom, it occurred to me to count them, there were 24 pieces, would have given them away if I hadn’t counted. You should at least label it as a “grave bouquet”.

4

Pleasant staff, good assortment, frequent deliveries, and quite reasonable prices for Taganka. They also have pots, by the way.

And a bit of fertilizer. And a bit of gifts.

And lots of packaging. And you can go into the refrigerator, point your finger, ask for advice, and then watch as the florist picks the coolest combinations and creates beauty.

Seems like my favorite flower shop in this area))

5

The place looks good, but the old lady at the cash register accidentally poked me in the eye with paper, and after scant apologies, scolded me for being in her work area. “Could have poked you with scissors!”

I understand the local color, but still such service is not for me. If you don’t want anyone invading your work zone, can’t be caring and attentive—please put up a fence)

 

Get more reviews

 

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Автор: Джулия Монтерей
Джулия - эксперт в области интернет-маркетинга с более чем десятилетним опытом работы. Она специализируется на привлечении клиентов и увеличении продаж для малых и средних предприятий. Её деятельность охватывает рынки Европы, Азии и Северной Америки. Обширный опыт Джулии делает её ценным активом для компаний, стремящихся расширить свое онлайн-присутствие и увеличить доходы.
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