Reviews for online car sales

In the world of online car sales, customer reviews are a key tool for attracting new buyers and building trust in your service. Understanding how to gather numerous and quality feedback is essential for business development.

This guide will discuss various methods of collecting feedback from customers.

How to get reviews for online car sales

Providing an easy and convenient way for leaving reviews

It is important to provide customers with an easy and understandable way to leave reviews. Implementing a feedback form on your website, a dedicated section for ratings and comments, or using review platforms such as Trustpilot and Google My Business can significantly increase the likelihood that people will leave feedback.

Ensure this feature is accessible on all pages of your site and that it is clearly visible and understandable.

Active communication with customers after purchase

After the purchase of a car online, reach out to the customer. This can be done via email, phone call, or even a personal message through social media.

Thank them for their purchase and ask them to leave a review of their experience. Provide an opportunity to ask questions or express concerns.

This way, customers will feel that their opinion is valued.

Incentivizing customers to leave reviews

Use various methods to encourage customers to share their experiences. For example, offer a small discount or a bonus for a comment.

You could also hold contests or raffles among those who have left a review. It is important to make such incentives attractive, but not to exceed ethical boundaries.

Publishing positive reviews

Publish positive reviews on your website, social media, and other platforms. This decision will help create a positive impression on potential buyers and strengthen trust in your company.

However, it is important not to abuse this and to publish reviews in a natural order to avoid the impression of falsifying reviews.

Analysis and feedback

After receiving reviews, it is necessary to analyze them. Identify the main points that can be improved in your service.

Additionally, respond to reviews, especially negative ones, to show that you value customer opinions and are willing to work on improving the service. This approach will help build trust and respect for your company.

These methods can significantly increase the number and quality of feedback about your online car sales service. Regularly evaluate the effectiveness of each and adapt your strategies according to business needs.

Examples of reviews for online car sales

Below are real reviews from real customers (company names are not mentioned).

1

On the phone one thing, in reality nothing! The car listed in the advertisement was not in stock.

They only sell cars on credit!

They refused to show anything from stock, citing that only after bank credit approval, an inspection is possible. Draw your conclusions…

2

This whole online ordering thing seems not to work at all. In November, I made an order through Lada Online.

Ordered a Lada Vesta. The next day after submitting the application, the dealer called and suggested I come over to discuss the details.

I went there, and the manager recompiled the application with my data and issued an invoice for an advance payment of 30 thousand rubles. They said it would take a month to wait.

I agreed, paid the money, and waited. A month passes, no call from the dealer.

I call myself to find out about my order. The answer was very surprising.

They say the manager who took my order no longer works there, and they will connect me with another one. Okay, they connected me, and what I heard.

I heard that my order was not processed and they will duplicate it at the end of December and if everything goes well then the car will arrive at the end of February.

Think now how the advertised online service works.

3

Lada Pulkovo – funny.

Called from Stachek, is there a car in luxury configuration? Yes, there is!

Without add-ons, that color, come over! 20 minutes later in the showroom: no such car, it was sold 20 minutes ago, take comfort.

The same with their point on Leninsky – there are cars! I arrived – no cars, take something else, to order – September.

4

The interface is inconvenient. There is nothing to choose from, few offers.

Last year I was a frequent visitor to car sales websites. Decided to change my car, but not urgently, while looking for a good offer.

They started advertising the “SberAuto” service on TV. Sber has become a middleman in car sales.

Got interested, went to check it out and was disappointed.

We all know that recently Sberbank was renamed to Sber, underwent a good rebranding, opened super modern and advanced offices. Can’t say the same about the website and app interface.

It’s not pleasing to the eye.

5

Looked on the website, chose a car, they called, clarified, agreed, arrived! BAM

Everything started the opposite way. Wasted the whole day and at the end of the day, they wanted to sell us a different car and even more expensive than the market price.

Good thing I came to my senses at the last moment before signing the documents and ran away from there. Well, a sales manager is the same as illusionists.

Get more reviews

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