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The YouTube reality check: Viral views don’t equal Big Bucks

Want to Become a YouTuber? The Truth About How Much Influencers Really Earn on YouTube

Imagine your video was watched by 10 million people. How much do you think you’d earn? A million? A hundred thousand?

Borge, a Norwegian blogger living in London, revealed the reality of earnings on YouTube. Her video about living in a tiny 365-square-foot apartment garnered 10 million views. The result?

Borge discloses 3 main income sources for short video creators:

1. Sponsorship: In Borge’s case — $0. The video wasn’t sponsored.

2. YouTube AdSense: A meager $10.56.

3. YouTube Shorts Fund: The main income source — $373.

These figures shocked not only Borge but also her subscribers. “383 dollars for 10,000,000 views? I thought it would be much more!” — the most popular comment.

This story shatters the myth of YouTubers’ fabulous earnings: millions of views don’t guarantee millions of dollars.

So next time you see a blogger boasting millions of views, remember: behind every “viral” video might be a very modest paycheck.

And one more point. Often, people become YouTubers because they don’t want to interact with others. They want to peacefully make videos at home and earn money. Without a boss or client, with peace of mind.

But it turns out that to earn well, you need to seek advertisers, coordinate advertisements, film them, get approvals, deal with tax issues and payments. And suddenly you’re filming for an hour a day, while spending the rest of your time solving all these issues.

Autor: Julia Monterey
Julia is an expert in Internet marketing with over 10 years of experience. She specializes in attracting clients and increasing sales for small and medium-sized businesses. Her work spans the markets of Europe, Asia, and North America. Julia's extensive background makes her a valuable asset for companies seeking to expand their online presence and boost revenue.
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