MacroCRM

The MacroCRM service provides a comprehensive set of tools specifically designed for developers, offering tailored and integrated features to manage all aspects of business operations.

The platform unifies sales and marketing, construction, procurement, finance, and management accounting departments, ensuring effective management of housing construction projects.

Service features

The website boasts numerous capabilities. We will review MacroCRM and focus on its most significant and important features.

Sales and marketing department

Sales management and an automated funnel for tracking customer interactions.

Intelligent layout planning to optimize marketing campaigns.

System-wide analytics for identifying trends and planning marketing strategies.

Electronic document management and document generator

Handing over apartments to owners and managing this process.

Construction

Gantt charts and construction schedule management for planning and monitoring construction processes.

Integration with BIM for efficient management of construction projects.

Payment accounting, quality control of construction works, and design of new objects. Creation of a unified multi-user environment for project documentation development.

Procurement

Accounting for the movement of goods and materials with options for ordering, approval, payment, and delivery to suppliers. Monitoring of inventory levels and movement of goods and materials between locations.

Acceptance and transfer of goods and materials at the construction site.

Tender platform

Organization of auctions and requests for quotations to select suppliers and contractors. Personal accounts for suppliers and acceptance of their bids.

Automatic compilation of tender results for decision-making.

Finance and management accounting

Budget formulation and calculation of planned construction cost. Automatic consolidated reports and tools for accepting financial transactions.

Accounting for advertising expenses and calculating the cost of customer acquisition.

Service benefits

Integration and monitoring

Monitoring of manager performance and sales forecasting capabilities. Management of pricing, payments, and invoicing for clients.

Data import and creation of various reports for analyzing developer activities.

Security and compliance

Compliance with federal personal data and software laws. Possibility of multi-factor authentication and data backup for security.

Sales automation and resource management

Creation of sales scripts and automation of enterprise resource management processes. Management of finances, inventory, orders, projects, procurement, and customer relationships in a single system.

The MacroCRM website is a vital tool for developers, providing full control and effective management of all aspects of the construction process.

With its integration of key functions and high level of security, the service becomes an indispensable assistant in the implementation of housing projects.

What users often praise about MacroCRM

Comprehensive solution and broad functionality

Users note that CRM offers a comprehensive solution covering a wide range of tasks and functional possibilities, which allows for effective management of processes and swift decision-making:

“A major plus of the CRM is that the system is not only about sales and the sales process, but it offers a comprehensive solution: with electronic document management, document templates, corrections to measurements, promotions, marketing expenses, tracking statistics and funnels, company and individual plans, monitoring of more effective lead generation channels, and integration with DOMKLIK.”

Process transparency and analytics

Users highlight the ease of use of the system and its high analytical functionality, which enables effective tracking and analysis of data, allowing decisions to be made based on current information:

“With the introduction of MacroCRM, all our processes in the commercial block (marketing and sales) have become transparent, we see the situation ‘here and now’, and can make decisions based on the current situation, not later.”

Percentage of reviews

Positive reviews make up 100% of the total number of reviews presented. The absence of negative reviews can be perceived as a positive indicator of the quality of the service.

The presence of broad functionality, process transparency, and high analytical functionality make the service attractive to users.

The overall impression of the service, based on the reviews presented, is extremely positive. Users highlight the service’s comprehensive solution, broad functionality, process transparency, and high level of analytics.