Reviews for digital analytics software services and analysis of user reviews about your competitors

UI is not user friendly. Onboarding process took over 6 months due to a very complex business model.

Customer support is average at best.

Real review to a real digital analytics software service

Major connectivity issues with products we used. Both the Dashboard connector and the Supermetrics for sheets was always breaking and our analysts had to baby sit the data connector an sometimes manually pull data.

Additionally, they are very aggressive sales people and do not have great customer service.

We were considering them to extract massive amounts of data to put in our data warehouse (Billions of lines of data) and they weren’t willing to give us enough time for the proof of concept for us to assess the use of the tool, nor were they willing to give us a true fixed price on the product.

They were consistently changing it and giving us deadlines on it, so finally our VP of technology pulled the plug after discussing with myself and our GM of Marketing.

Overall, not great products, very aggressive, not customer oriented.

Real review to a real digital analytics software service

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what’s enabled and what isn’t.

Real review to a real digital analytics software service

Looker doesn’t have the DNA to be an embedded analytics tool, but we certainly got sold on that idea to make our reports be powered by Looker. As bad as the product is, their support and CS teams are worst.

The renewal monkey shows up when it’s contract renewal time, but never to help us solve problems and we have made the decision to peel back.

Poor framework for customizing reports – this is not for the faint of heart. But assuming you can get through this and get all your customers to learn this, the rest kills it.

Poor performance – loading times awful, and their own iframe takes atleast 10 seconds to load (without data).

The download functionality is clunky. If you can get through the complexity of customizing reports and perforamance and take the time to build a report, you can’t download in the same format you built – the headers are clunky.

When we took our case to the head of the division, her response verbatim – “Why would you take all the time to build the report and then download in excel?”.

This highlights they are tone deaf and don’t want to undertstand how users are using it (we are a finance application and finance folks live in excel).

When asking for help, we never get past L1 or L2 support, the renewal monkey will show up eventually but we will be gone by then.

Real review to a real digital analytics software service

All I can say is READ THE CONTRACT before you sign with SiteImprove. We signed on to try them for a year.

It was a decent tool but we decided after a year that we could not justify the renewal cost. When I told them we would not be renewing I was told that we have to give them 90 days cancellation notice and we were forced into an additional year.

I told them that this is a bad customer retention policy. To their credit, they did give a 20% discount…but, to be forced to pay 80% of something that we did not budget for, nor want, is bad business.

SiteImprove has lost a chance at a returning customer due to this bad policy and contract sleight-of-hand. I hope they will consider changing this policy or at least give customers a 90-day renewal warning.

No one likes an unreasonable “CONTRACT GOTCHA”

Real review to a real digital analytics software service

Digital analytics software is indispensable for businesses aiming to harness data for strategic decision-making. Yet, even in this tech-savvy industry, some services falter, failing to fully satisfy customer needs.

This article explores specific errors and complaints commonly found in customer reviews of digital analytics software services, providing actionable insights for software owners to refine their offerings and outperform competitors.

Inadequate real-time data processing

What competitors get wrong: A frequent issue with some digital analytics platforms is the delay in data processing, which prevents users from accessing real-time insights.

This lag can be detrimental, particularly in fast-paced environments where immediate data is crucial for timely decisions.

How to do it better: Invest in technology that supports real-time data processing and visualization.

Ensure that your platform can handle high volumes of data without significant delays, providing users with instantaneous insights that are crucial for agile decision-making.

Complex user interface

What competitors get wrong: Digital analytics software can sometimes be daunting due to complex user interfaces that hinder ease of use.

Users often complain about the steep learning curve associated with navigating the platform, which can deter them from utilizing its full capabilities.

How to do it better: Design your software with simplicity in mind. A user-friendly interface with intuitive navigation and clear labeling helps lower the barrier to entry for new users and enhances the overall user experience.

Regularly update your UI/UX based on user feedback to ensure it remains accessible and efficient.

Poor integration capabilities

What competitors get wrong: Customers frequently express frustration over the difficulties of integrating analytics software with other business systems, such as CRM tools, marketing platforms, or even other data analytics solutions.

Poor integration can lead to siloed data and inefficiencies.

How to do it better: Focus on enhancing the integration capabilities of your software. Develop robust APIs and provide extensive documentation and support to facilitate seamless integration with a wide array of business systems.

This interconnectedness allows for a more holistic view of data across platforms.

Limited customization options

What competitors get wrong: Many digital analytics tools come with preset metrics and dashboards that may not cater to the specific needs of all businesses.

This lack of customization can make the software less applicable to unique business scenarios.

How to do it better: Offer extensive customization options for dashboards, reports, and metrics so that businesses can tailor the tool to their specific requirements.

Enable users to create custom views and reports that resonate more closely with their operational goals and data analysis needs.

Deficient customer support

What competitors get wrong: Inadequate customer support is another significant complaint.

When users face technical issues or need help understanding certain features, unresponsive or unhelpful support can greatly diminish the perceived value of the software.

How to do it better: Build a reputation for excellent customer support.

Provide comprehensive training materials, such as tutorials and FAQs, and ensure that your support team is knowledgeable, responsive, and available through multiple channels like live chat, email, and phone.

Inadequate security measures

What competitors get wrong: With the increasing importance of data privacy and security, some digital analytics services fall short in protecting user data, leading to concerns over data breaches and compliance with regulations like GDPR.

How to do it better: Prioritize data security in your software development. Implement state-of-the-art security protocols, conduct regular security audits, and ensure compliance with international data protection regulations.

Transparency in how you handle and protect user data can also build trust and credibility.

Conclusion

Digital analytics software providers can gain a competitive edge by addressing these common user complaints.

Enhancing real-time data capabilities, simplifying the user interface, improving integration features, expanding customization, offering robust support, and strengthening security measures are all strategic moves that will differentiate your product in a crowded market, fostering user loyalty and driving business success.

Is this what you expect to see at the end of the article? No!

Oh, what a groundbreaking strategy! Addressing user complaints?

Now there’s a radical thought.

It’s almost as if you’re suggesting businesses should actually listen to their customers. What will they think of next?

Enhancing real-time data capabilities—because, obviously, your competitors are still refreshing their browsers like it’s 1999 waiting for data to load. How quaint! Simplifying the user interface—because everyone else loves making their software as intuitive as a Rubik’s Cube.

It’s not like simplicity has ever been appreciated in technology.

Improving integration features—wow, you mean your software will actually work with other software? Revolutionary!

Here I thought we were still in the era of standalone systems that refuse to communicate, like moody teenagers.

Expanding customization—because, clearly, no one else has ever considered that different businesses might have different needs.

You’re just so thoughtful! Offering robust support—so you’re actually going to help your customers rather than leaving them to wander the wilderness of your FAQs? How benevolent of you!

And let’s not forget strengthening security measures. It’s about time someone thought of protecting data.

I guess everyone else thought cyber security was a new type of workout regimen.

Truly, with these strategic moves, you’re not just playing the game—you’re redefining it. Brace yourself for a flood of user loyalty and business success, because clearly, no one else out there is making these wildly innovative moves.

Watch as the competition crumbles before your sheer originality and forward-thinking prowess.

Conclusions?

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