Reviews for real estate agency

Customer reviews play a key role in the activities of a real estate agency. They shape its reputation and help attract new clients.

Quality service, professionalism of the staff, and successful transactions create a positive experience that clients are ready to share with others. To motivate them, it is necessary to develop and implement an effective strategy for collecting reviews.

How to get reviews for real estate agency

Personal approach at the conclusion of a transaction

After successfully closing a deal, it is important to personally ask the client to leave a review. For example, during the final meeting, where you discuss the details and results of the transaction.

Emphasize how important their review is to you and that it will help improve the quality of services provided. Provide convenient tools for leaving a review.

Emails and SMS alerts

Create automated reminders that will be sent to clients after the transaction. These messages can briefly summarize the cooperation and ask to leave a review, offering a direct link to the feedback form.

Make sure that this process is as simple as possible and does not take much time. Ensure that the texts of emails and messages are personalized and reflect respect for the personal experience of the client.

Interactive terminals in the office

If your real estate agency has a physical office, you can install an interactive terminal or tablet. There, clients can leave their review immediately after meeting with an agent.

This approach allows you to gather feedback at a time when the impressions of the transaction are still fresh.

Bonuses for reviews

Offer clients a small reward for leaving a review. For example, a discount on subsequent services of your agency, gift cards, or other prizes.

It is important that such incentives do not appear as buying a review, but rather as gratitude for the time and effort spent.

Social networks and messengers

Actively use social networks and messengers to communicate with clients. After a successful transaction, remind them of the opportunity to share their experiences on social networks or groups associated with your agency.

This approach not only facilitates the collection of reviews but also increases the reach and visibility of your agency on social media.

Meetings and events for clients

Organizing special events for clients can be an excellent way to strengthen relationships and simultaneously stimulate the leaving of reviews. During such meetings, you can remind participants of the importance of their opinions and offer convenient ways to express them.

Feedback through partners

Collaborate with companies and specialists with whom your clients may interact during the transaction process (such as banks, appraisers, real estate lawyers). Ask them to recommend your agency and remind clients of the importance of leaving reviews.

A systematic approach to obtaining reviews from clients will help improve the quality of your real estate agency’s services and strengthen its market reputation. It is important to continuously analyze the feedback received and make necessary adjustments to the agency’s operations.

Examples of real estate agency reviews

Below are real reviews from real clients (company names not mentioned).

1

I called their ad for renting an apartment, they raised the commission by 100%, but still couldn’t explain clearly why I was paying so much money.

Nothing but the excuse “What, you’re renting an apartment for the first time, you can’t rent otherwise, those are the rules, etc.”

2

For the first time, I thought about requesting a psychiatric evaluation for the “realtor” seller, not the seller themselves. Such a “realtor” was Galina Zubarenkova.

Extremely unreasonable woman. Can’t properly describe her own object, communicates only by yelling and openly being rude.

Any agreements, if not recorded on paper, immediately evaporate from her memory. On perfectly normal questions about the apartment’s history and risks, expresses her opinion as the only correct one.

When asked to support her opinion with articles from the legislation, she goes into a hysterical fit. Also considers herself the most important at the transaction and repeatedly declares that she will cancel everything and there will be no deal.

All this happened in the company’s office under the supervision of her boss, Irina.

3

Standard charm offensive. The main task is to squeeze the maximum out of the client.

In my opinion, any office (I can’t call them a firm) lawyers, solicitors with offers of free consultations are from the same opera.

Don’t trust the first ones you meet. Visit about five similar firms – compare the results.

And don’t forget Kozma Prutkov with his immortal – Think before you leap. Good luck to everyone!

4

It’s hard to speak about the entire agency, but the realtor I was fortunate to interact with surprised me. Deepest bottom in terms of working with documents.

Couldn’t agree on anything. The level of business communication – manure-collective farm.

5

Serious organization, beautiful hall, beautiful secretaries. The security guard is also quite something 🙂

A narrow-specialty organization, if you don’t need it, you just can’t stroll around. But if you’re there for business…

Oh, you’ll be satisfied.

Functionally, everything is also ok. People, knowing their craft.

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