Reviews for a department store

Receiving reviews from visitors is an important aspect of managing a department store. Reviews largely help improve the quality of service and the range of goods.

They also serve as a powerful tool for attracting new customers. In order to encourage visitors to share their impressions, it is necessary to develop and implement an effective strategy for collecting reviews.

How to get reviews for a department store

Installing review stands in the department store

It is necessary to organize separate places inside the store where visitors can easily leave their feedback. These can be interactive kiosks with touch screens or simply corners with paper surveys and pens.

The stands should be prominently visible and accessible in different parts of the department store. Pay attention to the entrance area and high-traffic sections.

Creating a motivational program

Offering rewards for reviews can significantly increase their number. Pleasant bonuses could include discount coupons, gift cards, or points that can be used for purchases.

It is important to clearly define the conditions for receiving rewards to avoid misunderstandings with visitors.

Training staff to ask for reviews

Train staff to politely and unobtrusively ask customers for reviews. For example, in the form of a short dialogue during checkout or when assisting in product selection.

Employees should emphasize how important feedback is for the department store and offer a convenient way to leave it.

Using QR codes

Place QR codes in visible locations in the department store, such as shop windows, receipts, product labels, and promotional brochures. This will facilitate the process of leaving reviews.

Visitors can scan the code and go to the review writing page. This is convenient and takes minimal time.

Implementing a loyalty program

Develop a loyalty program that includes accumulating points for reviews. This will encourage visitors to share their impressions regularly.

It is important that the program is simple and understandable for customers, and the rewards for participation are attractive.

Collecting reviews through electronic communication channels

Using email and social networks to collect reviews is an effective approach. Send emails to visitors asking them to leave a review, attaching a link to the corresponding form.

It would be appropriate to organize special promotions on social networks. For example, contests with prize draws among those who leave comments.

Feedback in the department store app

If the department store has its own mobile application, provide a function for leaving reviews. For example, a section where you can rate the shopping experience.

This will simplify the process of writing comments and allow you to learn about customers’ preferences.

Organizing thematic meetings and events

Hosting open house days, masterclasses, or presentations of new collections is an excellent way to collect reviews. During such events, interactive zones can be set up for writing wishes and suggestions, where participation can be immediately rewarded.

Regular collection and analysis of feedback from department store visitors allows for improving the quality of products and services and building long-term relationships with customers. The described methods require time and effort, but their effectiveness in the long term outweighs all costs.

Examples of a department store reviews

Below are real reviews from real customers (company names not provided).

1

In the women’s clothing store, the staff are completely incompetent.

Entered the store with a friend to look at things, literally a minute passed and a consultant approached me with questions about what we were doing here, and also said that there are things here that we cannot afford.

Then she started asking who we were looking for clothes for if our sizes are not here. Then we asked why she was talking to us like that? To which she replied, why are we even asking her questions.

2

Disgusting place! It’s better not to go there at all during the holidays. Parking is a problem – a guy sits in a booth and writes everyone in a journal, creating a huge queue at the entrance.

You can give 1 star only for the assortment (in winter you can find chamomiles or peonies…), but even that is a stretch – the quality is so-so!

3

Some kind of gloom. Soviet Union.

Some incomprehensible clothes at some unrealistic prices. The kitchenware is something.

At M.Video, not a single person. Collective farm in one word.

There are no people at all. Tired of greeting all the salespeople. Absolutely incomprehensible establishment.

4

Ooo… Krestovsky….

Very expensive department store, there is no special choice of goods, and what is there is very expensive, for example, small thin scissors Zinger here cost about 1800, and in another store the same scissors can be bought for 599 rubles, that’s the difference. The staff, ordinary people, nothing special.

The quality of the goods is the same as in other stores. Convenient parking.

There is a cafe on the corner, I haven’t been to them, but the smell is delicious, they are clean, there are umbrellas outside to sit under.

5

This is a very strange place. Of course, not the strangest pavilion at VDNKh, but its appearance and content raise questions.

Probably suitable for those who want to immerse themselves in the market atmosphere of the 90s, buying mainly goods of the AliExpress level and some very strange clothes.

There is even a “rock attributes” department, evoking a nostalgic tear, where you can buy the same earrings for piercing, etc.

There are a few interesting, even authentic, Chinese goods, but in general, the place is very strange, like a piece from the past, suitable for shooting a movie about the 2000s, for which they even selected appropriate sellers.

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