Reviews for audience intelligence platforms services and analysis of user reviews about your competitors

Predominantly just Twitter. Customer service truly sucks. They said they would get back within a timeframe and didn’t. They put me on auto renew and when I requested to cancel they refused to. To cancel the auto renew you have to follow a link that is not available easily and that just submits a request to cancel.

Very unethical sales practice.

Real review to a real audience intelligence platforms service

I couldn’t tell if the trends about sentiment in the trends bar or the sentiment bar were the same or different. There seemed like there were a lot of insights maybe first time users wouldn’t use.

Real review to a real audience intelligence platforms service

Reporting and Conversion module is very poor and non-existent respectively. You have to submit a ticket for comprehensive reports (?). But, the worst is the people that work there. It seems the company is being run by an amateur group of sales people. They think that because they have an OK product they can completely ignore their customers. We made a big effort to sell the tool to our clients, when we finally started onboarding some of the brands we manage, we started seeing some small problems with the tool, granted it can happen, but what really scared us was the inability of Choozle to respond and actually help us. And not only that, we also started getting charged fees out of nowhere. When we approached our rep, as well as other people from Choozle including the “Director of Client Success” (LOL), they completely ignored us. We had no choice but to leave the platform, although we really saw the potential, is very scary to partner with companies that don’t care.

Real review to a real audience intelligence platforms service

It’s strength is it’s weakness. It isn’t reflective of how each of the APIs work.

Also, all the analytic functions – particularly sentiment – are fairly terrible. A simple positive, negative, neutral approach doesn’t cut it anymore

Real review to a real audience intelligence platforms service

I dislike everything about Spredfast. Posts for Facebook failing, contest entry page getting mysteriously deleted, the face that they use their own “language” to talk about their products which makes it almost impossible to teach people on your team how to use it, and their very very very very slow customer support that first attempts to blame you for the problem or pretend the problem doesn’t exist.

Real review to a real Audience Intelligence Platforms service

Audience intelligence platforms are vital for businesses aiming to understand and engage their target demographics more effectively. However, despite their crucial role, many such platforms underperform, plagued by common pitfalls that detract from their utility. This article analyzes the frequent complaints made by users of these services and provides targeted strategies for how owners of audience intelligence platforms can refine their offerings and outpace the competition.

Inadequate data accuracy and depth

What competitors get wrong: A primary concern often raised by users involves the accuracy and depth of the data provided by audience intelligence platforms. Inaccurate or superficial data can lead to misguided marketing strategies that fail to resonate with the intended audience.

How to do it better: To set your platform apart, prioritize the accuracy and comprehensiveness of your data. Employ advanced data collection technologies and robust validation processes to ensure the information is reliable. Additionally, integrate diverse data sources, including social media insights, purchasing behavior, and demographic information, to provide a holistic view of the audience.

Limited segmentation capabilities

What competitors get wrong: Users frequently criticize platforms for offering limited segmentation capabilities. Without the ability to finely segment audiences based on a wide array of criteria, it becomes challenging to tailor marketing efforts effectively.

How to do it better: Enhance your platform’s segmentation tools to allow users to divide their audience based on various attributes such as interests, behaviors, geographic locations, and more. Advanced segmentation capabilities enable more targeted marketing and can significantly improve campaign performance.

Poor integration with other marketing tools

What competitors get wrong: Many audience intelligence platforms fail to integrate seamlessly with other marketing software, leading to fragmented workflows and inefficiencies in campaign management.

How to do it better: Ensure that your platform can easily integrate with popular CRM systems, email marketing tools, and advertising platforms. Providing APIs for custom integrations can also be a significant advantage.

Seamless integration enhances user experience and allows for more cohesive and effective marketing campaigns.

Complex user interface

What competitors get wrong: Another common complaint pertains to complex and unintuitive user interfaces, which can deter users from fully leveraging the platform’s capabilities.

How to do it better: Design your interface with the user in mind. It should be intuitive, clean, and simple to navigate.

Regularly conduct user experience research and usability testing to identify pain points and continually refine the interface. A user-friendly platform increases adoption rates and customer satisfaction.

Inadequate customer support

What competitors get wrong: Inadequate customer support is a significant issue with many audience intelligence platforms. Users often report slow response times and a lack of proactive support in maximizing the platform’s potential.

How to do it better: Invest in a knowledgeable customer support team that is readily accessible and capable of providing expert assistance. Offer extensive training materials, including tutorials and webinars, to help users understand and utilize your platform more effectively.

A strong support system not only improves user satisfaction but also encourages deeper engagement with the platform.

Conclusion

By addressing these common mistakes made by competitors in the audience intelligence platform industry, your company can provide a superior product that meets and exceeds customer expectations.

Focus on delivering accurate, in-depth data, advanced segmentation capabilities, seamless integrations, a user-friendly interface, and exceptional customer support.

These enhancements will not only differentiate your platform from others but also foster loyalty and satisfaction among your users, positioning your company as a leader in the field.

Is this what you expect to see at the end of the article? No!

Well, isn’t this a stroke of sheer genius? By simply not making the same blunders as every other audience intelligence platform out there, your company is poised to be the superhero of the industry.

Deliver accurate, in-depth data? What a concept! It’s almost as if your competitors have been using dartboards to gather their insights.

Advanced segmentation capabilities? Oh, please, stop—it’s too innovative!

No one else has surely thought to divide their audience into more specific groups than “everyone on planet Earth.”

Seamless integrations? Groundbreaking!

It’s not like users have any other tech products they use daily that might need to work together. A user-friendly interface, you say?

That’s just crazy talk. People obviously prefer their software to be as confusing as a puzzle with missing pieces.

And let’s not forget exceptional customer support. Because, as everyone knows, the industry standard is to have support so unhelpful, you’d swear they were trying to solve your tech issues with a magic 8-ball.

With these earth-shattering improvements, your platform won’t just differentiate itself—it’ll be as if you’ve invented a whole new category of product.

This will undoubtedly foster loyalty and satisfaction among your users, positioning your company not just as a leader, but as the messiah of the audience intelligence field. Bravo!

What will they think of next—using the internet to sell products?

Conclusions?

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