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Reviews for gas stations

Customer reviews are a key aspect for the development and improvement of service quality at gas stations. Effective feedback collection allows for the identification of weaknesses in service and the strengthening of customer trust.

This shows that the opinion of each customer is valued and considered. To organize systematic collection of reviews, it is important to use a multifactorial method that suits the specific operations of gas stations.

 

How to get reviews for gas stations

 

Self-service kiosks

Gas stations can install interactive kiosks or self-service terminals with a review function. These devices should be placed in the most convenient locations: near the cash registers or at the exit.

It is important to create a simple and understandable interface so that customers can quickly and easily leave their opinions. The kiosk software can offer the user to rate the quality of service on parameters such as speed of service, staff friendliness, cleanliness at the gas station, and fuel quality.

 

QR codes for reviews

Placing QR codes in visible areas at the gas station is another effective way to collect reviews. QR codes can lead to a page with a review form or to a website with existing reviews of your gas station.

Ensure that leaving a review is a quick process that does not require registration or the entry of excessive data. Announcements about the possibility of leaving a review via QR code can be posted around the gas station or mentioned in receipts.

 

Review incentive system

Introducing a system of incentives for leaving reviews increases customer activity. This can be a discount on the next refueling, bonus points in a loyalty program, or gifts (for example, free coffee or car wash).

It is important that the incentive system is transparent and understandable to the customer. It should also be clearly communicated that any honest review is important for objective feedback.

 

Emails and SMS surveys

Sending emails or SMS asking to leave a review after visiting the gas station is an effective way to remind customers about it and invite them to share their opinion. This requires having a database of customer contact details who have agreed to receive notifications.

The message can offer a direct link to the review form or use SMS codes to rate the quality of service.

 

Feedback through social networks

Active use of social networks for communication with customers not only allows sharing information but also collecting reviews. Creating special hashtags for reviews about gas stations, conducting surveys, and contests on social networks enhances audience engagement and promotes feedback.

It is important to regularly monitor your gas station’s news, respond to comments and reviews, to maintain contact with customers and show care about their opinions.

 

Systematic collection and analysis of feedback

Systematic collection and analysis of feedback about gas station operations allow for the improvement of service quality and building long-term relationships with customers. Using a multifactorial approach in collecting reviews through direct communication and online ensures a real picture of customer opinions.

 

Examples of gas stations reviews

 

Below are real reviews from real clients (company names are not mentioned).

1

On Monday at 7 AM, measurements are taken, and the gas station is closed for about 10 minutes. No announcements are made. This is the gas station on Marshal Zhukov.

Moreover, the employee hasn’t even left to do the measurements yet – just said, “wait,” when I approached the cashier.

Awesome service

2

Bought coffee in the morning at the gas station, wanted to perk up, but the cup started leaking. Stained my pants and flooded the entire dashboard.

Good morning before work. Bring your own mugs.

3

The cashier is rude. Asked how I would like to pay.

I said, with a card. “WHAT CARD?”

I said, with a debit card. After which, the cashier long complained that she absolutely doesn’t care what my bank card is, she was interested in whether I have a fuel card.

Reminds me of the old good Soviet grocery stores. Teach your employees to talk to customers properly.

At least do not be rude.

4

Asked for some boiling water to dilute my Theraflu. I was told, “Such a service is not available here.”

Boiling water, Karl!!!

A service!!! Have you been sniffing gasoline or what???

5

The employee who refuels is a skinny young Uzbek guy who meddles in others’ business. RUDE!!!

when you hire people, explain to workers to mind their own business and not others’.

 

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Autor: Julia Monterey
Julia is an expert in Internet marketing with over 10 years of experience. She specializes in attracting clients and increasing sales for small and medium-sized businesses. Her work spans the markets of Europe, Asia, and North America. Julia's extensive background makes her a valuable asset for companies seeking to expand their online presence and boost revenue.
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