Reviews for hypermarket

Receiving feedback from customers is a key aspect for improving the quality of service and product assortment in a hypermarket. Effective collection of reviews not only helps identify weaknesses in operation but also builds customer loyalty by showing that the opinion of every shopper is important to management.

To achieve the best results, it is important to use various methods of collecting reviews, tailored to the specifics of the hypermarket’s operation.

How to get reviews for hypermarket

Setting up feedback terminals

Place interactive terminals in areas with high customer traffic (for example, near the exit or close to the cash registers) to collect reviews. The terminals should be equipped with a simple interface, allowing customers to quickly rate their satisfaction with their visit to the hypermarket.

It is important to regularly analyze the data collected to promptly address problems and improve service.

Conducting surveys via the hypermarket app

If your hypermarket has a mobile app, use it to conduct surveys among users. You can send notifications asking them to rate the quality of their last visit or specific aspects of the service.

To increase motivation to participate in surveys, offer bonuses or discounts for completing the surveys.

QR codes with a call to leave a review

Place QR codes in visible locations around the hypermarket, as well as on receipts, which direct customers to a page with a form to leave a review. Ensure that the review process is as simplified as possible and does not require much time from the customer.

Encourage customers for leaving reviews, for example, by offering discount coupons for future purchases.

Collaborating with review platforms

Register your hypermarket on popular review platforms and actively interact with customers on these sites. Respond to reviews, thank those for positive comments, and offer solutions in case of negative feedback.

This approach not only helps improve the brand perception but also encourages other customers to share their experiences.

Paper surveys for reviews

In addition to digital methods, do not neglect traditional paper surveys, which can be made available in areas like the hypermarket cafe or near the cash registers. Suggest that customers fill out a survey while waiting in line or during a snack.

Paper surveys can be particularly effective for older generations of customers who may not be as active in using digital technologies.

Personal interaction

Train the hypermarket staff to actively inquire about customers’ opinions directly during service. Personal interaction and direct communication can encourage customers to share their impressions and suggestions for improving the hypermarket’s operations.

It is important that staff are prepared not only to receive reviews but also to offer solutions to any problems on the spot.

Diverse approaches to collecting reviews

The variety of approaches to collecting reviews allows covering a wide audience of customers and receiving feedback in various ways. Regular analysis of collected reviews and prompt response to them contribute to increasing customer satisfaction and improving the quality of service.

Creating a transparent and open environment for exchanging opinions strengthens customer trust in the hypermarket and contributes to building a loyal customer base.

Examples of hypermarket reviews

Below are real reviews from real customers (company names not mentioned).

1

Today around 19:40-20:00, I witnessed an unpleasant scene. A young man (a foreign specialist), carrying several containers of sushi from the main workshop to the island where they are sold, couldn’t hold onto a couple of containers and dropped them on the floor (concrete) where people walk.

He picked up the scattered rolls with his hands without gloves and carried them to the island. I have nagging doubts whether these dropped rolls will end up for sale or not?!

2

Consultants don’t even approach!!! You stand there like a fool waiting for any help!!!

They don’t even pay attention to you!! But the ads show and say something else!

Disappointed (((( very much!!

Change the staff.

3

It was my first time visiting Globus at night. Products (sausages, cold cuts) were scattered all over the floor in the meat section.

Of course, the impression was spoiled.

4

Is it normal for you to serve water instead of drinks?! Came specifically for your cola, traveled from the other end of the city, why do you disappoint me?…

The staff is friendly, but this… is unacceptable!

Your trading point is getting worse day by day, and the prices – more expensive. Please, pay attention to the quality of your products…)

5

Paid carts are total trash! Traveled the country by car, visited many cities, but have never seen such stupidity anywhere else!

Not only do you pay for the carts, but you also have to queue at the checkout for an hour. I won’t set foot there under any circumstances!!!

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