Reviews for marketing resource management software services and analysis of user reviews about your competitors

I would like to see more integrations with other platforms (i.e. slack). Also would like to have more training modules for updates and features.

Real review to a real marketing resource management software service

The experience to build anything but the simplest workflows is an exercise in total frustration. P– M– is sold as ‘agile tool’ that can easily follow our business process, which is simply not true.

Our users find the workflows built in A– rigid, inflexible and non-intuitive

A– has cleverly worked around some of these limitations by using a 3rd party middle-ware utility called B– , although it requires professional services to implement and not easy to make changes – not ideal.

Reporting is very basic, but there is an option to use 3rd tools

Real review to a real marketing resource management software service

It’s hard to justify the cost. Again folks, this is just an online spreadsheet with some reporting on the back end.

Real review to a real marketing resource management software service

The organization of the system still needs some work. The layout of the site can seem very overwhelming and can get very mundane when creating templates, copying those templates month after month, and adjusting the timestamps for each task.

Can be very time consuming for large projects.

Real review to a real marketing resource management software service

Their data download has an error that they will not corredt. Data downloads into the wrong field and is therefore unreliable.

If data is entered into the project phase code field it downloads to the project code field. When reported I was told the download was operating as expected.

Real review to a real marketing resource management software service

Marketing Resource management (MRM) software plays a crucial role in streamlining marketing operations, managing assets, planning and budgeting, and measuring the effectiveness of marketing campaigns.

Despite the essential functionality of MRM software, many platforms fail to fully satisfy customer needs due to a range of prevalent issues. As the owner of an MRM software company, understanding these issues and how to address them can significantly enhance your product offering and competitiveness.

Here’s an in-depth analysis of the most common customer complaints along with tailored solutions to ensure your MRM software stands out.

Inflexible workflow management

What competitors get wrong: One of the most frequent complaints about competitor MRM software is the lack of flexibility in workflow management.

Users often find that the software does not accommodate the unique workflows of their organization, forcing them to adapt their processes to fit the tool, which can lead to inefficiencies and frustration.

How to do it better: To bypass this issue, your MRM software should offer highly customizable workflow engines. Allow users to define and modify their workflows, including approval processes, task assignments, and notifications.

Incorporating a visual workflow designer can help users intuitively create and adjust workflows without needing extensive technical knowledge.

Poor user interface and usability

What competitors get wrong: Complex and non-intuitive user interfaces are common criticisms that can deter users from fully adopting the software. A complicated interface can significantly increase the learning curve and reduce overall user engagement and productivity.

How to do it better: Focus on designing a user-friendly interface that prioritizes simplicity and ease of use. Opt for a clean, organized layout with drag-and-drop functionality and easily accessible help resources.

Regular user feedback sessions can be invaluable in iterating design elements that users find confusing or cumbersome.

Limited integration capabilities

What competitors get wrong: Another major drawback mentioned in reviews of competitor MRM platforms is their limited ability to integrate smoothly with other tools commonly used in marketing ecosystems, such as CRM systems, digital asset management (DAM) software, and analytics tools.

How to do it better: Enhance your MRM software’s integration capabilities to ensure it can seamlessly connect with a broad range of systems. Providing APIs and developing pre-built integrations with popular marketing tools can help ensure that your users can maintain a connected and efficient marketing technology stack.

Inadequate asset management features

What competitors get wrong: Effective management of marketing assets is a core function of MRM software, yet users often report that asset management features are either too basic or overly complicated. This can result in poor asset utilization and difficulties in asset retrieval and sharing.

How to do it better: Develop robust digital asset management functionalities within your MRM software. Features should include advanced search capabilities, version control, rights management, and easy sharing options.

Providing tools for tagging, categorizing, and analyzing asset use will further enhance the value of asset management capabilities.

Weak analytics and reporting

What competitors get wrong: Users require detailed analytics and reporting to measure the effectiveness of their marketing activities, but this is an area where many MRM tools fall short. Limited or overly generic reporting features can hinder strategic decision-making.

How to do it better: Incorporate comprehensive analytics and customizable reporting features into your MRM software. Offer dashboards that provide real-time insights into marketing performance, resource allocation, budget utilization, and ROI.

Allow users to generate custom reports that align with their specific needs and objectives.

Ineffective support and training

What competitors get wrong: Ineffective customer support and insufficient training materials are significant issues that can impede the successful deployment and utilization of MRM software.

How to do it better: Invest in a responsive, knowledgeable support team that is readily available through multiple channels like live chat, email, and phone.

Additionally, create extensive training materials, including video tutorials, webinars, and detailed user guides. Regularly update these resources to reflect new features and best practices.

Conclusion

By addressing these common complaints found in competitor MRM software, your product can significantly improve its appeal and functionality. Focus on flexible workflows, user-friendly design, seamless integrations, advanced asset management, insightful analytics, and strong support.

These improvements will not only meet but exceed customer expectations, positioning your company as a leader in the MRM software market.

Is this what you expect to see at the end of the article? No!

Well, isn’t this just a stroke of pure, unadulterated genius? Addressing complaints to make a product better?

Wow, what will they think of next—wheels on luggage?

Flexible workflows? Now that’s just witchcraft.

To think, allowing people to work how they want to work instead of forcing them into a one-size-fits-all straitjacket. Madness!

User-friendly design? Stop the presses!

You mean to tell me that making software easier to use might actually make people want to use it? Next, you’ll be telling me that fire is hot.

Seamless integrations? Oh, now you’re just showing off.

Everyone knows real professionals love spending half their day manually transferring data between systems that refuse to talk to each other.

Advanced asset management? Because, clearly, managing assets in a clunky, outdated way was too enjoyable.

We wouldn’t want to take away that joy from our users, now would we?

Insightful analytics? Groundbreaking!

Actually understanding the data? It’s almost as if you’re suggesting that information should inform decisions.

And let’s not forget strong support. Because, apparently, helping customers when they have issues is a good thing?

Who knew being helpful could be so beneficial!

With these wild, crazy ideas, it’s a wonder you’re not already monopolizing the market. Brace yourselves, competitors, because here comes a product that’s actually gasp user-friendly and functional!

Conclusions?

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