Reviews for shopping complex

Collecting customer reviews is a key aspect of managing and developing a shopping complex. Understanding what visitors like and what needs improvement helps enhance the quality of service, strengthen customer loyalty, and increase revenues.

Effective methods of collecting reviews create an open communication channel with consumers and form a positive image of the shopping complex in the market.

How to get reviews for shopping complex

Electronic kiosks for reviews

Install interactive kiosks at strategic points in your center that allow visitors to leave reviews directly during their visit. The evaluation process should be as easy, quick, and clear as possible.

Ensure anonymity to increase the sincerity of responses. Introduce a reward system for participation, such as discounts on future purchases.

Email surveys

Develop a system for sending surveys via email to customers who have agreed to provide their contact details. Formulate short and targeted questions about their last visit to the shopping complex.

Also, give them the opportunity to make suggestions for improvements. Use an automation program to efficiently manage the process and analyze the results.

Mobile application

Develop a mobile application for your shopping complex. It will be a convenient tool for informing customers about news, promotions, and events.

At the same time, it will help collect feedback. Implement a feature for rating visits and the ability to leave text reviews.

The mobile application can also offer user surveys, the results of which will be useful for analyzing customer preferences.

Social networks and review platforms

Actively use social networks and specialized platforms for collecting opinions. Create profiles of the shopping complex on popular social networks and review sites.

Visitors will be able to share their impressions. Regularly post content that encourages interaction.

In the text of the posts, invite customers to express their opinions. It is also important to actively respond to comments received, demonstrating openness to dialogue and readiness for improvements.

QR codes with a call to action

Place informational stands and posters with QR codes in the shopping center, leading to a webpage or social network. This approach not only simplifies the process of leaving feedback and ratings but also allows it to be done at a convenient time for the visitor using just a mobile phone.

Personal approach and real-time feedback

Train your staff to ask for reviews from visitors directly during their visit. This can be an informal conversation at the cash register or while servicing in departments.

In addition to collecting opinions, this allows for a quick response to potential problems and improves customer impressions of the visit.

Conclusion

A strategic approach to collecting customer reviews from a shopping center requires comprehensive use of various tools and communication channels. It is important not only to collect feedback but also to analyze the information obtained.

By drawing conclusions, it is possible to make necessary changes: improve the quality of service and increase customer satisfaction.

Examples of shopping complex reviews

Below are real reviews from real customers (company names are not mentioned).

1

Small but mighty. You approach and ask what’s needed.

And the seller will tell you about availability. There’s not much to look at here, so the shopping goes quickly.

2

Only the seller Victor leaves a good impression. The guard is friendly.

The rest are haughty. They don’t listen to the end, treating you condescendingly: they know everything, and you understand nothing.

When I talked about modifying the trauma revolver “Storm” and called this modification “two” instead of “zero two,” the seller with the gray beard expressed contempt and stopped talking for a while.

But the store itself leaves a good impression: it’s calm and cozy — like in a library. I will come again, but I will interact only with one seller.

3

A good store, quiet and calm as in a library, you can come to relax from the hustle and bustle)) and you wouldn’t think that merchandise that sows death could be sold in such a tranquil atmosphere, a paradox!🙃

The staff seems qualified and responsive, I can’t comment on the prices for firearms, I don’t know the details, I came for something else, but what I was interested in I got and at a good price. There was a problem with access due to the reconstruction of Lenin Avenue, but this is temporary and has nothing to do directly with the store.

4

Gave one star for a reason. Entering the store for the first time, I saw sellers on the left discussing something among themselves, no greeting heard, I greeted them myself.

I looked for the product for about 5-7 minutes, during this time none of the sellers or consultants approached, I was the only customer. Eventually, I found the product I was interested in myself.

Went upstairs, heard a “gloomy hello” well, already better! Showed from the phone, the product I was interested in, the woman clarified the size and went to the warehouse.

While trying on shirts, 4 buttons came off two of them 😄😄😄 I have never seen such a thing honestly! Showed it to the lady, she started sewing them back on.

The store did not leave the best impression if I’m honest! Heard from the guys that the store positions itself as the best, elite, but it didn’t seem so to me!

Everyone there is on their own wave, although it should be the other way around! I urge the director to conduct a seminar on improving qualifications and customer orientation (this is the ability to timely identify the needs and desires of customers to satisfy them with maximum benefit.

Ideally — to exceed expectations and cause delight.) There is no limit to perfection !!!

5

In the service, they don’t know how to adjust bindings. Adjusted the bindings so that the skis did not detach during a fall and resulted in a pelvic fracture.

They applied wax as if they were applying it to pants. In Sochi, had to reapply.

Until it was redone, skiing was difficult. Pass it by.

The bindings were tightened by a balding gentleman at reception. Below is a photo of the consequences of the staff’s actions.

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